Harbor Dashboard
Designing an Internal Tool to Power 50+ Client Branded Websites
Overview
Problem
Need for an internal tool to configure and manage the Harbor web app effectively.
Non-technical teams struggle to update or style their web experience without developer support.
Solution
A powerful, no-code internal tool (Harbor Dashboard) that allows clients to fully configure their website, no coding required.
Modular system with plug-and-play modules like quest boards, leaderboards, raffles, and storefronts.
Target Users
Brands & businesses scaling community engagement.
Gaming & Web3 projects needing gamified interactions.
Marketing teams driving growth and retention.
Summary
To support the creation of custom, community-driven websites, I designed Harbor Dashboard—an internal tool that enables brands to build, configure, and manage their own interactive hubs without writing code. Through this modular platform, clients can add or remove features like quests, leaderboards, storefronts, and referral systems, adjust styling to match their brand, and control user engagement settings—all in one place. My mission focused on simplifying a powerful system for non-technical users, ensuring the setup process felt intuitive, flexible, and scalable. By empowering 50+ clients to launch and manage their own branded communities, Harbor Dashboard became the operational core behind a platform that reached over 50 million users.
Collaboration & Process
To ensure the platform met both business needs and user expectations, I worked closely with:
Product Managers to align on business goals and define key features.
Engineers to understand technical constraints and ensure a smooth development process.
Client Managers to gather insights from clients and refine the customization options.
Together, we created a scalable, flexible platform that allows brands to tailor their community experience without additional development effort.
Design Goals
Modular, Configurable Pages 🧩
Rather than a static platform, I designed this as a modular website builder, allowing clients to pick and choose which pages and features they want to include. This plug-and-play approach ensures flexibility while maintaining a seamless user experience.
Gamified Engagement to Boost Retention 🎮
To keep users engaged and returning, I focused on gamification mechanics that reward participation and social interaction:
Dynamic reward structures that keep users motivated
Daily Check-ins,
Quests
Loot Boxes
Currency and XP systems
Social sharing incentives to organically grow the community while rewarding users
Twitter, Tiktok, Discord, Youtube integrations
Lively Community Experience to help users feel connected
Live chat for real-time interactions.
Leaderboards to inspire healthy competition.
Guilds where users can join groups, collaborate, and build deeper connections.
Modules we Designed
In this section, I highlighted some of the core modules we designed for the platform, allowing brands to build their ideal community hub. Each module can be added or removed based on the client’s specific needs. Here are the key modules we developed (note that the color scheme, images, and components can all be styled to each clients' brand):
Results - Showcasing the Hubs We Designed
Our modular platform allowed us to create custom-tailored community hubs for various clients, each designed to maximize engagement and retention. Below are just a few examples from the hundreds of web hubs we designed for both prospective and existing clients.
Bitcraft - Clockwork Labs
Shatterline
Whiteout Survival - Century Games
Pebble City - Pebble Games
Madworld - Carbonated Inc.
Dark and Darker Mobile - Ironmace, Krafton
Results & Impact - Over 5 Million Users!
Our modular web hub platform has helped multiple clients expand their user base and drive engagement, creating thriving communities around their games and projects. Across all the hubs we’ve built, we’ve helped over 5 million users sign up and connect with upcoming launches.
One standout success story is from one of our earlier clients, Bitcraft by Clockwork Labs, which saw massive growth through our platform
Key Outcomes for Bitcraft
🚀 Alpha Registrations – Over 275,000 users signed up, fueling early momentum.
📢 Twitter Growth – Followers surged from 16,000 to 220,000, expanding brand reach.
💬 Discord Expansion – Community size grew from 60,000 to 110,000 members, fostering engagement.
🎥 YouTube Trailer Views – Surpassed 460,000+ views, generating excitement pre-launch.
With millions of users onboarded across all our hubs, our platform has proven to be a powerful tool for scaling communities, boosting retention, and driving pre-launch excitement for new games and projects.